Selected as Adweek’s Creative Art Director All-Star (West). Awards; One Show, Obie, Belding, Clio
AT&T - Client-facing Lead Art Director for the Triggers Group.
• Concepted original email campaigns for all AT&T verticals(internet, wireless and TV.)
• Front-end layouts, art direction and animation builds for desktop and mobile.
AT&T FIBER - Developed email and direct mail campaigns for businesses.
UNION BANK - Client-facing Art Director
• Created print ads for a variety of business and community organizations requiring a sensitivity on culture, diversity and gender.
• Concepted and designed a Black History Month campaign.
• Designed unexpected direct mail campaigns involving customized printing techniques; emails, ATM screens and branch collateral.
DISCOVER CARD - Designed direct mail tactics for testing against controls.
NETFLIX - Created a compelling digital campaign making the case for net neutrality.
DISNEY/PIXAR - Developed cross-promotional TV marketing for movie releases.
BANK OF HAWAII - Print, in-branch collateral
CHILDREN’S HOSPITAL LA - Developed a hard hitting print and TV campaign that not only raised awareness for
this award winning hospital but also increased donations.
VERA WANG - Integrated the luxury brand into the family of brands and created a clean and modern microsite.
#1 ONLINE SEARCH - Modernized the brand’s image which surpassed theknot.com and marthastewardweddings.com. in searches
PROM’D - Concepted and designed two successful David’s Bridal Prom campaigns which resulted in an increase of 50% over 2 years comp.
Oversaw and led web designers & copywriters for all emails, site refreshes, banners and wireframes.
Directed NYC photographers, hair/make-up stylist, production companies and models for TV, videos, and studio/location photoshoots.
PINKBERRY LOYALTY - Designed and developed app and in-store collateral.
PINKBERRY GREEK YOGURT - Created an attention grabbing email introduction campaign along with LP’s and a brochure.
LOS ANGELES TIMES RETENTION - Created a tactically aggressive onsite digital campaign involving takeovers, email collectors, live chats with
journalist, co-op offers,...etc.
SAFEWAY - “Ingredients for Life” re-branding TV campaigns, grab and go sandwiches, private label ad campaign,
fresh produce multi-media campaign, OOH.
BOLTHOUSE FARMS - Acai Juice Introduction campaign.
DOLE - Fruit cups print and TV
CUNARD - Concepted and designed luxury branding campaigns.
SPEEDO - Print
LAWRY’S FOODS - Designed/created summer grilling marinades TV spots, national print campaign featuring prominent chefs.
AUSTRALIA TOURISM - Digital and print campaigns.
ROBERT MONDAVI - National TV and print/promotional campaigns.
Additional agencies: RPA - Honda, TBWA/Chiat/Day - Nissan